The Over+Above Story
Step into our world, where passion meets innovation, fuelled by a relentless pursuit of greatness. Discover the roots of our brand, born from personal experience and a drive to push boundaries.
The Over+Above concept was born out of personal frustration with repetitive shoulder injury from competitive hockey and cricket.
May 2017 - Frustration
We sought a solution beyond kinesiology tape, aiming to integrate active shoulder support into a garment.
June 2017 - Conception
We teamed up with sports biomechanist Dr. Chris Peploe to transform our idea from concept into reality.
Jan 2018 - Collaboration
Our patent for ‘an improved sports garment’ was granted, forming the basis of all future product development.
April 2018 - Patenting
We took the concept further than anyone could have imagined, creating garments that went beyond just incorporating K-tape.
October 2018 - Breakthrough
After rigorous development we began testing prototypes with elite athletes, iterating designs for optimal performance.
June 2019 - Testing
Overwhelmingly positive feedback led to custom projects with international cricket, rugby, and NFL athletes.
July 2020 - Development
Impressed by the performance of our prototype garments, former England cricketer Matt Prior joins the team as CEO.
April 2021 - Leadership
Over+Above was born, and the team started work on a full range of garments that integrate our patented ProPrio system.
March 2022 - Expansion
Tapping into the body’s sense of proprioception, Over+Above garments became a training necessity for a range of elite athletes.
July 2023 - Athletes
We introduced our first collection through a pilot launch, gathering athlete feedback and refining our go-to-market strategy.
August 2024 - Pilot Launch
Expanded expertise across product, marketing, creative, e-commerce, operations, and PR, building strong foundations for future growth.
July 2025 - Foundation Building
We launch Over+Above, a performance sportswear brand empowering individuals to invest in themselves and find power in progress.
October 2025 - Inaugural Brand Launch